Services

Sunrise Hospitality owns, manages and develops hospitality assets, including dozens of hotels and streams of revenue. Experts in the market, Sunrise realizes that day-to-day customer experiences are directly connected to big-picture success. As a result, we specialize in everything from managing the minutiae of location operations to imagining the potential of new properties.

Take a glimpse at the services embodied by the Sunrise Hospitality portfolio:

Services


Sunrise Hospitality owns, manages and develops hospitality assets, including dozens of hotels and streams of revenue. Experts in the market, Sunrise realizes that day-to-day customer experiences are directly connected to big-picture success. As a result, we specialize in everything from managing the minutiae of location operations to imagining the potential of new properties.


Take a glimpse at the services embodied by the Sunrise Hospitality portfolio:

Operations:

  • Establish and monitor business plans
  • Monitor and supervise all personnel matters
  • Implement and monitor purchasing and inventory controls
  • Implement and monitor food and beverage systems
  • Implement and monitor accounting systems including reporting, accounts receivable, and accounts payable
  • Prepare annual forecasts budgets, and weekly variance analyses

Finance:

  • Prepare monthly financial statements
  • Maintain financial analysis documents for annual tax return
  • Monitor annual budgeting process
  • Provide financial results analysis and industry comparisons
  • Provide cash flow monitoring and distributions
  • Perform internal audits

Marketing:

  • Establish and monitor marketing plans
  • Provide sales support and training
  • Coordinate public relations
  • Assist with collateral design
  • Coordinate property and franchise marketing efforts
 
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Consulting and Development:

  • Provide real property and personal property lease negotiations
  • Handle tenant relations
  • Negotiate insurance premiums and claims
  • Provide group purchasing for equipment, supplies, and services
  • Coordinate legal activities for the property

Sales & Marketing:

  • Development of top line budget
  • Annual marketing plan
  • Development of group booking goals
  • Development of locally negotiated account consumption goals
  • Sales solicitation goals
  • Creative site tour procedure
  • eMarketing
  • Competitive analysis
  • Sales support and training
  • Public relations coordination
  • Quarterly targeted action plan
  • Sales Blitz coordination
  • Coordination of property and franchise marketing efforts
  • GDS, internet, print, and social media marketing