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US Hotel Occupancy Up 5.5% to 51.7% Week Ending February 4th - 2012

The U.S. hotel industry experienced increases in all three key performance metrics during the week of 29 January-4 February 2012, according to data from STR.

In year-over-year comparisons for the week, occupancy was up 5.5 percent to 51.7 percent, average daily rate increased 3.1 percent to US$100.45 and revenue per available room was up 8.7 percent to US$51.98.

“This week Dallas, which hosted the Super Bowl in the same weekend last year, saw steep declines in all metrics due to the tough comparisons from 2011,” said Chad Church, senior director of operations and client services at STR. “Meanwhile, Indianapolis, Indiana, experienced major increases this week from hosting Super Bowl 2012 . The market’s occupancy was up 78.5 percent to 74.1 percent, ADR rose 201.1 percent to US$207.82, and RevPAR jumped 437.2 percent to US$148.37 for the week.” 

Among the Top 25 Markets, Nashville, Tennessee, rose 19.0 percent in occupancy to 55.5 percent, posting the largest increase in that metric, followed by Seattle, Washington (+13.2 percent to 57.9 percent), and Houston, Texas (+12.0 percent to 61.6 percent).

Dallas, Texas, which hosted Super Bowl XLV on 6 February 2011, reported the largest decreases in all three performance metrics. The market fell 12.8 percent in occupancy to 53.5 percent, 40.2 percent in ADR to US$89.27 and 47.8 percent in RevPAR to US$47.74.

Miami-Hialeah, Florida (+11.5 percent to US$192.65), and Anaheim-Santa Ana, California (+11.2 percent to US$113.16) reported the largest ADR increases for the week.

Three markets experienced RevPAR increases of more than 20 percent: Seattle (+25.0 percent to US$66.87); Anaheim-Santa Ana (+22.0 percent to US$67.96); and Nashville (+21.8 percent to US$50.41).

View weekly U.S. hotel performance review